The name of Valeria Márquez has become a topic of discussion all over the world today. Her painful death on May 13, 2025 created an atmosphere of excitement in both social media and the real world. Valeria was not just an influencer, but a businesswoman who was making her dream come true. Her life, her smile, and her passion are still alive in the hearts of her thousands of fans. But what happened that day shocked everyone – during a live TikTok stream, Valeria was shot in her own beauty salon. All of this happened in Zapopan, Jalisco, where Valeria’s salon was called “Blossom the Beauty Lounge”. Around 6:30 in the evening, a man entered, took Valeria’s name, confirmed her identity, and without any hesitation shot her in the head and eyes. And then, as if nothing had happened, the man fled on a bike. The live stream stopped abruptly, and the people who were watching her on TikTok at that time could not understand what had happened. In a moment, the face full of life went silent. Valeria had mentioned some strange deliveries and scary messages on her social media a few hours ago. She had also written that she wanted to leave this place. Maybe she felt some insecurity in her heart. Maybe she felt something, but never thought that death was so close.
Valeria was only 23 years old. She came from Guadalajara and made her hobby a career. She had more than 90,000 followers on TikTok and 73,000 on Instagram. She had built a loyal audience through her beauty tips, lifestyle hacks, and fun content. In 2021, she won the title of “Miss Rostro”, which became the turning point of her online career. After that, she started Blossom the Beauty Lounge, which she ran in her personal style. She used to share every small and big activity of her salon on social media. She maintained a personal connection with every follower. Maybe that’s why her death shook everyone to the core.
People connected not just with her beauty, but with her dignity and closeness. When she talked, it felt like a friend was talking. Her beauty tips, her hustle, and her spirit inspired everyone. Her death was felt as a personal loss to her followers. On every platform, people paid tribute, made videos, and demanded justice for her.
But the question is, will justice be got? Filaal, the Jalisco authorities have started an investigation and she is being seen as a “feminicide”. In Mexico, when a woman is murdered on the basis of gender, it is called femicide. This is a legal term indicating that a woman was murdered simply because she was a woman. No one has been arrested yet. The investigation is ongoing and the authorities are gathering evidence. But public trust in the system is not as high as it should be.
The violence against women in Mexico is an old, deep, and painful story. According to a research report “La Violencia Feminicida en México”, data from 1985 to 2014 showed that gender-based violence is a systemic problem. It is a problem that is linked to social, economic, and cultural factors — in which women are frequently placed in a vulnerable position. Feminicide is the most brutal form of this problem. And Valeria’s case is another painful reminder of how far back we are when it comes to women’s safety.
In feminicide cases, there is often a personal connection between the victim and the attacker. Sometimes a boyfriend, sometimes an ex, sometimes a stalker — this reason often comes to the fore. And often the victims are subjected to torture, sexual violence or humiliation. Many times their bodies are left in public places as a terrifying message. Full details of Valeria’s case are not yet known, but whatever happened fits into this spectrum.
The death of a woman who was making a name for herself on her own strength, opening a business, inspiring people, is not just a personal loss but a social failure as well. This tells us that influencers, no matter how glamourous they are, are vulnerable. And when a woman openly lives her life on social media, she attracts not just the love of fans but also the hatred of some people.
The case of Valeria Márquez is a wake-up call — for the media, for society, and for law enforcement. Everyone must remember that women are not just a gender, they are human beings who deserve protection. Their dreams, running their business, living in front of the world should not become a victim of anyone’s ego or hatred.
Valeria’s dream was to earn fame in the world with her talent and hard work. She started a small business, turned her hobby into a career, and created a positive presence on social media. Her death stopped her journey, but her story cannot. Her spirit, her passion, and her style will always be remembered.
Even today people are watching her videos, remembering her smile, and asking just one question – “why?” Until the answer to this “why” is not found, her death will remain not just a personal tragedy but a social wound. Valeria Márquez, your dream remained unfulfilled, but your image will always remain alive.
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